Friday, August 16, 2013

Saving Money With SIP Redundancy

In today's market nothing is more important than a company's ability to communicate. There are various ways for businesses to build disaster recovery into their communications platform. One of the most overlooked methods is not an expensive proposal, and in fact can put money back into your pocket every month! For those businesses who have moved into the VoIP era, their premise based VoIP system can utilize multiple trunking types and multiple service providers to prevent business interruption by the loss of communications.

The SIP service provider market has been growing exponentially over the past few years. It is
an excellent way to provide redundancy for your business as well as save you money every month. Many businesses are still running on POTS (traditional) lines, which can cost over 50 dollars per line, per month. A SIP line which runs over your internet into your VoIP system can cut this cost in half per line, and also provide you with competitive long distance plans. Many companies have gone completely to SIP trunking for this reason. There can be a benefit to having a combination of trunking. This a blind spot for those who have chosen to subscribe to a hosted cloud solution. When the internet goes down, your business will experience catastrophic business disruption. Even if your hosted provider can set up call forwarding to mobile phones or voice mail, it is still a major disruption to your business continuity. Not so with a premise based VoIP solution that has combined trunking. With combined trunking, an Internet outage forwards calls to your traditional phone lines automatically with no disruption in service. The same thing if your analogue lines should fail, the SIP service is available for all calls. In most cases, using the combined provider scenario actually reduces phone costs. What could be better; disaster recovery, business continuity and reduced telecom expenses?

To improve business, rather than discarding all of your old traditional phone lines, you can choose to keep some of them, and replace some of them with SIP trunking. Premised based VoIP systems such as the IPitomy allows you to easily set up outgoing and incoming routes based on your diversified trunking configuration. For example, your long distance may route out on your SIP trunks, while your main number may remain on your POTS lines. You can build priorities on your trunking allowing you to fail over to another in case one provider fails. This can also work with companies who have a PRI. It can be combined with SIP trunking to add additional redundancy to your system. If the internet goes down, you would still be able to fail over to your POTS lines or PRI. If your POTS service or PRI service fails, you can fail over to your SIP trunks, which operate over your internet provider.

Being creative with your premise based VoIP system trunking is not only beneficial to keeping your communications alive in times of outages, but it can also put real dollars back into your pocket every month. Examine your phone and internet bill and then implement a plan that will integrate SIP trunking into your premised based VoIP communications platform, so that you can have the best of both worlds; disaster recovery and monthly savings!

Matthew J. Bellisario 2013

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