Sales Tip #1- What Is Important To You Is Not Always Important To Your Customer

When it comes to being a successful sales adviser, it is important to listen to your potential customer. They may be interested in purchasing a new phone system for a variety of reasons. Their old system may be old and in need of replacement, or their needs may have changed since their last purchase, where certain features or options were not available. Some of your future customers may not be actively looking for a phone system, thinking that it is out of their price range. Regardless of which of these categories they fall into, there will be one or two particular reasons that they will be interested in doing business with you. It is your job to find out what they are. Here are few things to keep in mind to as you engage your potential customer. 

1. Build a relationship, not a sales opportunity. 

Those who are in the business of making a fast buck will not be successful in the long haul. A good sales adviser is one who actually cares what his customer is interested in. They want to help their customer rather than sell them. Most people do not buy from those they do not like or do not see as being sincere. Trust is a key factor. Build a sincere relationship, and you will have a customer for life. 

2. Find out what is important to them. 

We all have a tendency to project our own ideas of what is important to us onto others. This is not to say that you should not point out things that the customer may have overlooked that could be of importance to them. However, if you dismiss their initial concerns only to replace them with your own ideas, you are most likely to turn your customer off and lose their interest or trust. 

3. Listen first, offer solutions second. 

When you have the opportunity to meet with your potential customer be sure to afford them the opportunity to speak and express their concerns first. Ask questions so that you can find out the best way to meet their needs. Write them down when they are speaking so that you can address them specifically, offering solutions for each. 

4. Know your product. 

None of these steps will work unless you have them underpinned by product knowledge. In order to offer solutions, you have to know what solutions you have to offer them. The more solutions your product and company can offer the more likely you are able to fill your customer's needs. 

In summary, you must build a good relationship with your potential customers and truly be interested in helping them find solutions, if you want to win their trust and their business. Learn first what is important to them, fill those needs, and then offer additional solutions that they may be interested in. Know your product well so you can offer them legitimate solutions to their concerns. 

IPitomy offers our dealers free technical training online through our IPItomy Academy. The IPitomy WIKI is also a valuable resource when it comes to finding solutions for your customer's needs.