IPitomy Hospitality Flyer

IPitomy Hospitality by Matthew Bellisario

IPitomy Auto Call Record Flyer

IPitomy Auto Call Record by Matthew Bellisario

IPitomy Puts the Value in VoIP

IPitomy Puts the Value in VoIP! by Matthew Bellisario

IPitomy's New DVPBX Cloud Communications Platform

IPitomy DVPBX 'Changing the Way Cloud Communications is Done!' by Matthew Bellisario

IPitomy HD Phone Flyer

IPitomy HD Phone Flyer 2013 by Matthew Bellisario

Utilizing the Power of "Smart" Call Routing

With all of the cool features available on today’s VoIP phone systems, many people forget the primary reason for having a phone system, which is to route callers efficiently throughout the company. With the increasing use of auto attendant, there is a need to automate the ways calls can be routed.

IPitomy’s “Smart” routing allows you to route calls by including or excluding a number or numbers programmed in the system through expressions. There are many applications for this feature, which can be used in any number of businesses, small and large. The digits can be collected by caller ID or even after the system has answered through the auto attendant.

If a company were to have 3 branch offices for example, perhaps one in New York City, one in Rochester and one in Buffalo, it would be possible to route calls by area code to the appropriate branch office. This ensures that those customers who live nearest to the Buffalo area would rout to the Buffalo office, alleviating the need for an operator to take the time to find out which office they are closest to and then transfer them manually. The phone system can easily be programmed to automatically route calls by the first three numbers of the caller ID.

Many companies have the need to route their customers to an appropriate individual or group based on an ID number, account number, etc. For example, a company may have tiered technical support where a platinum member may route to a different group than a gold member, or can even be queued behind a platinum member. Once the caller rings into the main menu through the auto attendant, the caller would be asked to enter their ID number and they would be instantly routed to the appropriate call group. There are endless scenarios that this function would fit into nicely.

This feature is extremely powerful, and several expressions can built in the system for dynamic call routing, where you can discriminate according to the incoming numbers in great detail depending on your needs. This added feature gives even more depth to an already robust, efficient call routing platform.  Be sure to check out IPitomy’s website for more information on its impressive IP-PBX lineup. 

The Economy: A Curse and a Blessing (Utilizing Social Media)

Today's extremely competitive economy is both a curse and a blessing. For those who want to run their business on an antiquated model, a decade behind the times, it is a curse. Those who are taking advantage of new technology and learning a more personalized way of of doing business are seeing it as a blessing. The Internet and social media have changed the way we do business. We are now connected to one another in a variety of mediums which are able to communicate data in a very personalized manner. No longer do we have to fly all over the country to introduce ourselves to prospects. It no longer takes millions of dollars for a start-up company to compete against the big boys. Now you just have to be smarter, more creative, and more personable.

Every day you wait to engage in social media, you fall behind your competition. Devote an hour a day to Twitter, Blogger, Facebook, Linkedin, and YouTube. Write interesting articles that offer value to people, and create videos for YouTube so people know who you are and can identify with you on a personal level. Find ways to add value through these avenues and find ways to be creative in making new contacts with people. Remember, be personal. Tweeting out advertisements for your business all of the time is not a great way to build rapport with people. It would be like you going to a dinner party and and blabbing about your company and product all night to everyone you meet.  Once they know and like you, they will know what kind of business you have, and be willing to do business with you when the opportunity presents itself.

Is a Hosted PBX Solution Really Your Best Value?

IP-PBX VS the Average Cloud Product

The Dilemma

Many companies today are faced with a dilemma of sorts in trying to decide what direction to take their business communications in. Do they go with a premise based IP-PBX solution, or do they take their company in the offsite hosted direction? Hosted marketing material boasts a low monthly cost and a low maintenance model, while the premise based solution boasts more control and the advantage of not being tied to a monthly cost for the life of the business’s communications needs. In order to make a good choice based on the facts, we must closely examine the real cost, features, and benefits of each. 

Are You In Control?

As soon as you make the decision to hand off your communications needs to a hosted company, you are no longer in control. Although your hosted company may boast of having essentially no “downtime” you are still at the mercy of the hosted provider’s connections, data center issues and your local internet company. Also, you are not able to troubleshoot issues as easily as you can with a premise based system. Having a hosted solution adds another layer of support to your model; just like calling the phone company. That means you have to rely on someone who may be located halfway across the globe to help you troubleshoot your problems. Your local IT group or local communications vendor can be available in person to troubleshoot your premise based solution. Finally you can customize and make changes to a premise based system much easier than a hosted. You control the system, its upgrades and growth. The key question is, do you want control? 

Is Hosted Really A Better Value?

The short answer is no, it is more expensive. To start with, in order to compare apples to apples we are going to break both solutions into a monthly cost. The one misleading marketing tactic that the hosted providers do is compare a large upfront cost of a premise based solution vs. an apparent low monthly cost of the hosted. They also fail to tell you that you are going to be paying their monthly cost forever, as long as you use their service. The truth is, once you break the IPitomy premise based solution down to a monthly payment, the hosted solution begins to lose its shine. Additionally, when you begin to compare them feature for feature, the IPitomy premise based system for example, really leaves the hosted competition lacking. 

Is Hosted Really Invincible?

A hosted PBX runs over the Internet! No Internet, no phones! Are you really going to forward all of those lines to cell phones while the cable or Internet company fixes that outage? On a premise based system you can have two service providers. A traditional PRI for example, and Internet based SIP lines. Why put all of your eggs in one basket when you can diversify? Can a premise based system crash? Sure, save your backups and use a RAID drive and a redundant power supply to drastically reduce your chances of an outage. If you have a reliable interconnect, you will have the proper backups and replacement equipment available to get back up quickly in case of an outage. Finally, one good reason to use the Cloud, is for backup. You can have your IP phones hit the Cloud in an emergency if your premise based system completely dies. To sum it up, a premise based system gives you more options for system redundancy that a pure Cloud solution. 

Well What About Service Costs?

The great pitch of the hosted salesman is to tell you that you never have to worry about service again! Even with hosted, phones still go bad, and if you have a bad one, you have may have to wait to get a new one mailed to you. If you are experiencing problems, dropped calls, buttons not working, etc., you have to call someone on the phone and haggle with them to determine what the problem is. Then you may still be wrong and find out you have a network problem! Is it really worth paying all of that extra money every month to have to do the troubleshooting yourself? Why not save those hundreds of dollars a month, and when you have a problem, someone can actually come out and talk to you personally and solve it for you? I guarantee that the amount of money you will spend on service will not even come close to the money you are wasting every month for that “invincible” system that you still don’t own. Looking at the comparison example, which you will see on the next page, once the equipment is paid for a business would save close to $4000.00 a year for a small 20 phone system. 

IPitomy Wild West Part I Marketing Video

Keep checking back to the saga of John!

Sales tip #5: It is Not About Statistics and Features, It is About Personalization

One of the major mistakes sale people make, is that when they have the first opportunity to speak to a prospect they quickly tell them as much as they can about their product or service. It is like a fire hose gone wild! No one wants to waste a valuable opportunity, and we certainly want to make the most out of it. Unfortunately rattling off all of the features and statistics about your offering is not really making the most out of your opportunity, its wasting it. There are a few key rules to keep in mind when you make a sales call.

Do They Like You?

People don’t usually buy from people they don’t like. If at the first opportunity you start listing off every feature you can remember about your product or service, they probably are not going to like you very much. They think you just want to sell them something, and that is usually a big turn off for people. Be friendly, ask questions so you can learn about your prospect and start to build rapport with them. As you begin to understand who your client is and what his wants, needs or desires are, you can then begin to advise him on how your product or service could benefit them.

Do You Personalize Your Product?

Prospects don’t necessarily care about features, they want to know what value you can provide. For example, I work in the telecommunications industry. Instead of telling a prospect that your phone system can have remote phones, why not personalize the feature for them? For example, do they ever wish that their key employee who is home with their sick kid could answer some important calls instead of being completely out of commission for the day? Have they ever considered letting some employees work from home to save costs on office space? Personalization is extremely important.

Do You Know Your Prospect’s Motivation To Buy?  

What idea does the prospect have in mind when considering this new purchase? It is important to determine why your prospect wants to buy. What benefits do they perceive, and what outcome do they desire? When you go shopping for a car don’t you normally picture yourself driving that shiny new cool BMW or Lexus before you buy it? Then you decide test drive it, and finally you desire to have that imagined outcome become a reality and then you buy. Everyone who buys something has an outcome in their mind which motivates them. If you do not know that motivation or desired outcome you will have a hard time selling.

If you keep these three questions in mind when you approach new prospects you will have a much better shot at completing the sale. 

Why Choose An IP-PBX For Your Next Phone System?

Don't Get Left Behind!

Today there are many options to choose from when you are shopping for a new business phones system. Many companies are still manufacturing systems utilizing outdated technology and passing it off as the latest. VoIP is the direction that the telecommunications industry is moving in. As voice over IP technology advances more businesses are able to take advantage of it. This technology however is not just about new cool apps, it is about saving money and increasing efficiency. There are many ways that an IP-PBX will benefit your business.  Here are just a few of them.

Direct Cost Savings

An IP-PBX can often pay for itself by utilizing SIP lines that work over the Internet. Phone bills can often be reduced by 50% or more which means that financing that new phone system may not cost you anything out of pocket! That combined with other robust features like conference bridges and remote workers for example, makes purchasing a new IP system a no brainer.

Scalability

A true VoIP system provides a business with the ability to grow without having to add expensive equipment. SIP phones work on any network and all you need is a switch to plug them into. No more adding cards in the phone system. An IP-PBX also allows you to use SIP trunking, which is a way to make calls with a provider over the Internet. SIP trunks are less expensive than traditional phone lines and often offer robust long distance plans. They can easily be added or removed depending on the needs of your business. This adding and removing of trunk requires no cards or extra equipment.

Trunking Redundancy

The ability to use more than one type of dial tone connection, or trunking, is a great benefit for communications redundancy. Companies that have two types of trunking, for example, a PRI combined with SIP trunks, will have more stability if one of the dial tone carriers experiences a service outage. If one were to lose the Internet, their PRI would still function, and if one were to experience an outage on their T1, if their Internet was still working their SIP lines would not be affected.

Remote Workers

Companies are finding ways to cut costs and keep their employees connected through their phone system no matter where they may be located. An IP-PBX gives you the ability to use remote office phones at their homes or remote office and still be on the same system, using the same caller ID and incoming phone numbers. All the SIP phone needs is an Internet connection to work of the system remotely. For those who travel, they can utilize soft phones on their cell phones while they are at the airport, and any location that has 4g or WiFi and work off of the phone system as an extension. Try that on the old systems!

Efficient Call Routing

The main purpose of a phone system of course is to route calls the proper personal at the desired times. An IP-PBX usually has built in flexible routing options such as call groups and queuing that can route callers efficiently to make sure customers receive stellar customer service.

Staying Up To Date

If you are looking at an IP-PBX you will want to shop for one that is easily up-gradable and easily programmed remotely. Many of the new IP-PBXs are primarily software driven, which means that new features and upgrades can be done remotely so that your business always has the latest and greatest applications as they are developed. There are always new applications being developed such as built in conference rooms, emergency applications, and others that will benefit your company without having to keep buying a new phone system.

Summary

There are many reasons to make your next phone system purchase a pure VoIP based platform. Technology is not stopping to wait for anyone, and as companies realize the many benefits of VoIP, more and more development is going to be focused on that platform, not the older TDM platform. Support will also be more of a problem for those who opt to go with an older type key system. No one would consider using a horse and buggy anymore for their commute back forth to work, we now have the automobile. Try putting an AC unit on that buggy and see how it works! Choose VoIP, it’s the future of telecommunications!

Ditching Your Old Phone System? What Type of Trunking (Dial-tone) Should You Use?

Upgrading? Understand Your trunking Options. 

When you are looking for a new phone system, one of the first questions you are asked is “What kind of trunks do you have?” Much of the time the response is “what are trunks?” Put in laymen’s terms, trunks are the means in which your phone system communicates with outside world. It is your dial tone. There are generally three groups into which we classify trunking, and each have pros and cons. We will briefly discuss them.

POTS Lines

In the old days you pretty much had one standard trunking solution which was a pair of copper wires, which we call POTs lines, or Plain Old Telephone Lines. Anyone who has had a land line at their house can relate to this type of line. Two wires go from your house to the central office of the telephone company and then are routed to another pair of wires when you call another subscriber. The main difference with businesses is the need for several of these lines so their employees could make and receive simultaneous calls. Having these multiple lines required a way to integrate them into the business, which was largely done by a telephone system. There are still many of these lines in use today, although many of these “POTS” lines are now just simulated by digital devices. The days of true analogue lines are gradually going by the wayside, and AT&T has vowed to phase them out over the next 7 years or so.

What are the pros of POTS lines?

For the small business with limited access to high speed data, the POTs line is still an effective solution. Although they are gradually being replaced by SIP solutions, they still have physical connections which afford a somewhat more consistent reliability being that the local phone company still maintains them directly.

What are the cons?

POTS lines are slowly being phased out since they are outdated technology. Those hanging on to their old phone systems are going to have to upgrade sooner rather than later. These lines are also more expensive, and if high bandwidth Internet is available which allows for the utilization of SIP trunking, you can decrease your telephone bill by 50% or more. Also, many POTs lines are not physical copper lines anymore, and are digital interfaces which are converted to an analogue interface on the phone system. This conversion also means there can be loss of call quality. As technology advances POTS lines are going to be a thing of the past.  Purchasing a phone system that is designed as a TDM system and requires POTS lines is obviously a poor investment.  Your investment dollar is much better spent with a system that fully embraces the next generation technology; avoid systems that are designed around the old technology.

PRI/T1 Trunks

The PRI/T1 interface has been around now for some time. Once only utilized by large businesses because of high cost, they are now found in businesses of all sizes. A PRI is a digital circuit which runs on 2 pairs of wire and delivers 24 channels, one being used for negotiation. The other 23 channels are channels used for voice lines, giving a PRI a robust 23 voice channels. There are also shared T1s which can also be used for both voice and data. This however s not utilized so much anymore since a whole T1 is only 1.54 Mps.

What are the pros of the PRI?

A PRI can still be very cost effective voice solution for your business. With the cost averaging between $350.00 to $450.00 a month for 23 lines, a PRI can make a lot of sense. Maintenance on the PRI is also usually easier to manage since your provider maintains it up to the telco demark, and your phone vender is responsible for it after that point into the phone system. Call quality is usually consistent on a PRI. For businesses with a lot of DIDs and the need for several phone lines, a PRI is a viable option that will be around for the foreseeable future, yet will be losing market share to SIP trunks..

What are the cons?

Although the cost on a T1 has come down over the past 10 years, it can still be a bit much for those business that do not need 23 lines. It also costs your business more to interface a PRI into the phone system since it requires a PRI interface card. This makes the PRI perhaps a bit much for the business that may only need 10 phone lines for example.  With all of the service provider consolidation happening in the industry, T1/PRI providers are being acquired by a few large companies.  This has had the effect of reducing customer service to very low levels in some areas.  Make sure to take this into account with your vendor.  The T1 and analog service providers are in a diminishing business sector.  They are rapidly losing market share to the SIP providers.  This trend will not be reversed.

SIP trunks- The Wave of the Future

SIP (Session Initiation Protocol) trunking is the new kid on the block compared to POTS and PRI solutions. It utilizes the Internet to make voice over IP phone calls. A PBX that is SIP based only needs an Internet connection with adequate bandwidth to utilize SIP trunks. Essentially the IP-PBX hangs on your local network which is connected to the Internet. This allows your IP-PBX access to set up VoIP calls. I would make sure that whatever system you buy has SIP compatibility, and even better if the system is SIP ready out of the box. Watch out for systems that have SIP licensing as an add-on. SIP trunking is becoming an extremely popular form of trunking and appears to be the way communications will move in the future.  New looking systems with a TDM core instead of a true pure IP PBX may be something to avoid, as they may become obsolete as parts become scarce and the old technology is displaced by IP PBX systems that are software based.

What are the pros of SIP?

SIP trunks are a very cost effective way to bring dial tone into your business. They are somewhere around 50% less expensive than POTS lines, and often include great long distance plans. This can mean huge monthly savings on your phone bill. They are fairly easy to integrate into the phone system and there are many companies to choose from. You can also choose how many SIP trunks you need based on your business traffic and you can add them easily as you need them. SIP provides you with the best scalability. SIPs also provide the best redundancy since they can be utilized with a Cloud in the event that your premise based system crashes and your Internet is still up. VoIP call quality when set up correctly is very good.  As the “new kid” on the block, SIP carriers are much more customer centric than the old wire line carriers, hence customer service is essential to be competitive in this growing sector.

What are the cons?

SIP trunks are still new technology and bandwidth plays a critical role in having call quality. Depending on how many simultaneous calls you need, you must calculate then needed bandwidth and make sure your slowest speed will suffice. Companies that have only DSL speed may have problems depending on their need. Maintenance is also sometimes a bit more difficult to deal with since you have more parties involved. You not only have the SIP provider, but you may also have a different Internet provider to work with as well, which can directly affect the quality of SIP trunking.

Summary

Depending on your business’s situation and needs, any of the above trunking solutions may be utilized. There are some areas where you have no viable option other than to use POTS lines. However, as Internet service becomes more popular, and higher speeds and reliability increase, so will SIP trunks. The PRI is a nice way to go if you need several lines and want maximum stability. Finally, I would always encourage using more than one trunk solution for redundancy. Even if you only have a few SIP trunks, I would recommend complementing the traditional PRI or POTS lines with SIP. Your premise based IP-PBX provides your business with the best redundancy when it comes to trunking. I recommend buying a system that will grow tih you on the SIP side of things, and systems that are SIP ready with no additional licensing for SIP trunks wil be the most cost effective. I hope this information helps you when you go shopping for your next phone system.